Numetria

Privacy policy

What data we read

When you connect your store, Numetria reads from Tiendanube, Shopify, Mercado Pago, Meta Ads and Google Ads the data needed to calculate your profit:

  • Orders, payments, refunds, costs and shipping.
  • Ad spend.
  • Your account details: name, email and the store you belong to.
  • Your customers' data, such as name, email or shipping address, only to the extent that it comes within the orders.
  • Technical data: sign-in cookies and the access logs (IP and browser) that our providers keep for the security of the service.

From Google Ads we only read the name, time zone, currency and daily spend of the accounts you choose, and we never change them. Our use of that data complies with the Google API Services User Data Policy, including the Limited Use requirements.

What we use it for

Only to calculate your store's profitability by order, day, channel and product, and to answer your inquiries. We do not sell your data or share it with third parties for advertising.

How we protect it

  • The access tokens to your integrations are stored encrypted.
  • Each store sees only its own data: access is controlled per store in every query.
  • We use infrastructure providers for hosting, the database and sign-in (Vercel, Railway, Supabase and Clerk), an AI provider for the assistant (Anthropic) and a payment provider for the plans (Stripe), which process the data only to provide that service to us.

How long we keep it

For as long as your store uses Numetria. If you uninstall the Numetria app from Tiendanube or Shopify, we stop reading that store and delete its access token. When the platform notifies us (Shopify, after 48 hours), we also delete the data that came from it. To delete the data, follow the steps in Data deletion.

Your rights

Under Argentina's Personal Data Protection Law 25.326, you can request, free of charge, access to your data and its rectification, update or deletion by writing to privacidad@numetria.co. We respond to an access request within 10 calendar days and to a rectification or deletion request within 5 business days.

The data subject has the right to exercise the right of access to their personal data free of charge at intervals of no less than six months, unless a legitimate interest to that effect is proven, as set forth in Article 14, subsection 3 of Law No. 25.326. The Agency for Access to Public Information (Agencia de Acceso a la Información Pública), in its capacity as the Supervisory Body of Law No. 25.326, has the power to handle the complaints and claims filed by those whose rights are affected by non-compliance with the regulations in force on personal data protection.

Data controller

Numetria is a brand of Universidad NUM LLC, with its address at 1201 N Orange St, Wilmington, DE 19801-1155, United States. For any questions, write to us at privacidad@numetria.co.

This is a translation. If it differs from the Spanish version, the Spanish version governs.